- St. John's
- January 15, 2024
I have experience as a Head of Marketing in two IT companies (b2b SaaS and outsourcing). In total, I have 6 years of experience in marketing. I have managed teams of around 10 people. My main tasks were to develop marketing strategy, omnichannel performance marketing plan, Go-To-Market plan and execute them, conducting promo material creation and ads launching, mentoring and achieving KPIs of my team. The markets I have worked with include Canada, US, UK, Germany, Asia.
The main achievement was creating a department from scratch with all business processes, product matrix, team hiring, etc. We received the first results within a month from the start of my work.
Education
Computer science
Experience
IT Staff Augmentation Company, Toronto, ON, Canada (Remote). Developing and implementing marketing strategy, an omnichannel performance marketing plan in US and Canada. Developing marketing-sales funnel and conducting CR optimization. Conducting marketing research, competitor analysis, developing a product matrix and ICP/UVP. Analyzing profitability, ensuring quality control of leads and conducting A/B tests to find more targeted customers. Conducting marketing and product strategic planning for the company's growth. Setting goals and KPIs, tracking team members progress, and assessing their performance. Prioritizing tasks and allocating budgets to different marketing channels and markets, ensuring adherence to these priorities. Responsibility Zone Distribution within the Marketing Department. Hiring developers, designers, marketing specialists and agencies. Reporting results to CEO and stakeholders delivering solutions that address business issues and fulfill business needs. Mentoring team, conducting one-on-one with each team member of my department. Monitoring compliance with deadlines and helping to identify and eliminate blockers of each colleague. Establishing efficient business processes for seamless collaboration among colleagues, both inside and outside
the department. Collaborating with other companies (agencies, media, etc.) and optimizing costs for contractors.
